About Selly Africa
Empowering African entrepreneurs to build profitable online businesses
Our Mission
We believe every African entrepreneur deserves the opportunity to reach customers online. Selly Africa was built to make e-commerce accessible, affordable, and powerful for businesses across the continent.
From small market vendors to established brands, we provide the tools, technology, and support needed to create successful online stores that drive real business growth.
Why Choose Selly Africa?
Built for African businesses
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Local payment methods (M-Pesa, Paystack, etc.)
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Mobile-first design for African users
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Affordable pricing with no hidden fees
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24/7 local support in multiple languages
Our Values
These core principles guide everything we do at Selly Africa
Community First
We believe in the power of African communities. Every feature we build is designed to strengthen local businesses and create opportunities for growth.
Innovation
We constantly innovate to solve real problems faced by African entrepreneurs. Our platform evolves based on user feedback and local market needs.
Accessibility
We make e-commerce accessible to everyone, regardless of technical skills or budget. Our platform is designed to be simple yet powerful.
Our Story
Founded in 2023, Selly Africa was born from a simple observation: African entrepreneurs needed better tools to sell online.
From Idea to Impact
Our journey began when we noticed that many talented African entrepreneurs were struggling to reach customers online. Existing e-commerce solutions were either too expensive, too complex, or not designed for African markets.
We set out to build a platform that would be:
- âĸ Affordable for small businesses
- âĸ Easy to use without technical skills
- âĸ Built for African payment methods
- âĸ Optimized for mobile users
Today's Impact
Ready to Start Your Journey?
Join thousands of African entrepreneurs who are already selling online with Selly Africa